Volcan Tequila

For the launch of LVMH’s new tequila brand an engaging digital story was created to explore the origins of every bottle.

Users can follow each step of the tequila distillation process, from volcanic fields of ripening agave plants to fermentation in wooden tanks. This digital story quickly establishes the Volcan Tequila brand’s rich look and feel, blending grit with corazón (‘heart’).